Mr. Brainwash

Franchise of the Mind

Created by Ted Vassilev with essays by Eleanor Heartney and Donald Kuspit

    ISBN: 978 1 78551 175 2

    Size: 305 x 305

    Binding: Hardback

    Pages: 128

    In association with:

    Date published: June, 2018

    Date published: June, 2018

    UK £45 /US $65


  • The first full publication of Mr. Brainwash’s highly sought after street-inspired contemporary art
  • Vibrant artwork and bold design make this an engaging and absorbing coffee-table book
  • Follows on from the success of Exit through the Gift shop, the documentary film about Mr. Brainwash directed by Banksy
  • Essential reading for Mr. Brainwash’s huge and devoted social media following


Contemporary artist Mr. Brainwash pushes the pop culture envelope from the street to the big screen to art galleries worldwide. French-born filmmaker Thierry Guetta took on the moniker of Mr. Brainwash after moving to Los Angeles. In 2006 he set his video camera aside and attacked the streets with stencils and posters of beloved icons, becoming renowned in the burgeoning street art scene alongside Banksy and other brinkmen. Desirable collector’s items, his works attract thousands of visitors to his solo exhibitions. Playful and colourful with a hint of mischief, each work is a journey through his pop culture wonderland. Featuring critical essays by art historians, this illustrated volume is the artist’s first full publication.

Author information

Ted Vassilev is the owner of DTR Modern Galleries. Eleanor Heartney is an independent art critic. Donald Kuspit is Emeritus Professor of Art History at SUNY Stony Brook.