Look inside

Mr. Brainwash:

Franchise of the Mind

Ted Vassilev, Eleanor Heartney, Donald Kuspit

    ISBN: 9781785515859

    Size: 235 x 235

    Binding: paperback

    Pages: 144

    In association with:

    Date published: September, 2024

    UK £25.00 /US $35.00


  • The first full book on Mr. Brainwash’s highly sought after streetinspiredcontemporary art – now in a portable paperback edition and at a lower price point.
  • A stunning collection of images reflecting Mr. Brainwash’s practice alongside texts analysing the mystery surrounding his relationship to Banksy, as well as his artistic development.
  • An additional 16 pages feature the latest work by this enigmatic star of the art world.


Every surface in the world is a cloak-and-dagger canvas for Mr. Brainwash’s franchise of the mind. In 2006 Mr. Brainwash set aside his video camera and quickly became renowned in the burgeoning street art scene alongside Banksy, Shepard Fairey and Invader. Brought to wider attention by Banksy’s 2010 documentary film Exit Through the Gift Shop, Mr. Brainwash’s massive solo art shows have attracted hundreds of thousands of visitors globally and his works have become desirable collector’s items.

This illustrated volume – the first full treatment of the artist – reflects the boundless positivity and radiant world of Mr. Brainwash. Playful and colourful, hinting mischief, each work is a journey through his pop culture wonderland. This first paperback edition is an updated version of the popular 2018 publication, containing a rich selection of works made across the years, alongside critical essays by art historians Eleanor Heartney and Donald Kuspit. This portable edition with 16 extra pages showcases the artist’s latest works including giant Beverly Hills origami sculptures and the Mr. Brainwash Museum in LA.



Author information

Ted Vassilev is the President and founder of DTR Modern Galleries.

Eleanor Heartney is an independent art critic.

Donald Kuspit is Emeritus Professor of Art History at SUNY Stony Brook.